Your Mid-Week Experiment

Welcome to your always free, reader-supported edition of The Experiment where we share great things to read, cook, listen to, and watch. As always, this bugga free.

---

Let’s get right to it:

Fascinating examination of how the meaning of “you guys” has changed. (John McWhorter)

If you communicate for a living, you have to read Ted Gioia’s six new rules. (The Honest Broker)

Did not expect to like this as much as I do.

I have never liked a Taylor Sheridan television show until this one.

---

We set up a merch table in the back where you can get T-shirts, coffee mugs, and even tote bags now. Show the world that you’re part of The Experiment.

Buy the book Texas Lt. Gov. Dan Patrick banned from the Bullock Texas History Museum: Forget the Alamo: The Rise and Fall of the American Myth by Bryan Burrough, Chris Tomlinson, and myself is out from Penguin Random House.